If my friend or my sister recommends a book, I am one HUNDRED times more likely to read it than just picking it up on a whim. What can I say? I trust the people who know me and know what I’d appreciate.
However, I also trust The New York Times. USA Today. And a variety of blogs — but only if a certain author has been mentioned a lot.
I have hard time just picking up a book on a whim if I’ve never heard of it before. I should probably get over this—there’s a LOT of great stories out there written by those we just don’t know yet.